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Keith Leitch:
Product Design & UX Leader

Delivering Big-Picture Thinking and Pixel-Perfect Execution

Driven by a passion for human-centered design and a problem-solving mindset, I craft intuitive digital products that not only look great but perform even better. My work delivers engaging experiences for users and positive outcomes for business.

Multi-Specialist Depth Across Design

Deploying a Holistic Approach to Digital Experience and Visual Design

First impressions are crucial in UX. They shape user expectations, trust, and behavior within seconds. Prioritizing clarity, aesthetics, and usability up front makes users more likely to engage and return. I work across design disciplines to deliver results.

Product Design

Crafting systematic designs that connect the dots between user needs, data, business goals, and business strategy.

User Experience (UX)

Evolving and improving the customer journey, optimizing the effectiveness, and elevating the digital experience of digital products, marketing properties, campaigns and activations.

Visual Design

Solving complex problems with simple design solutions and translating them into effective and cohesive suites of assets that can be leveraged across multiple mediums and channels.

Digital Strategy

Applying strategic thinking to visualize ideas and concepts and communicating them effectively and compellingly, while balancing user needs, technical constraints, and business objectives.

• innovative • engaging • intuitive • cohesive 

Experienced & Versatile

With a career spent at the crossroads of design, marketing, and IT, I’ve had the opportunity to lead and contribute to a diverse mix of dynamic, high-impact projects.

From nimble start-ups and small businesses to Fortune 500 giants and U.S. Government agencies, my experience reflects a broad spectrum of challenges and strategic solutions.

Recent Case Studies

Explore selected digital products and platform experiences from my professional career.

Go to All Case Studies
Doctor looking at Halo Screen
Halo: Patient Discharge Optimization PlatformiHarbor: UMD Medical System

Halo: Patient Discharge Optimization Platform

An operations research and AI-based digital solution that optimizes patient discharge planning, coordination, and execution.
Gallion: Implant Management and Analytics PlatformiHarbor: UMD Medical System

Gallion: Implant Management and Analytics Platform

The orthopedic implant management and analytics system eliminates manual processes and improves accuracy, efficiency, transparency and cost savings.
Experience Library Digital PlatformAstraZeneca

Experience Library Digital Platform

An internal hub for design guidelines, components and best practices for agencies and omni-channel marketers.
Doctor looking at Halo Screen
Halo: Patient Discharge Optimization Platform

Halo: Patient Discharge Optimization Platform

An operations research and AI-based digital solution that optimizes patient discharge planning, coordination, and execution.
Gallion: Implant Management and Analytics Platform

Gallion: Implant Management and Analytics Platform

The orthopedic implant management and analytics system eliminates manual processes and improves accuracy, efficiency, transparency and cost savings.
Experience Library Digital Platform

Experience Library Digital Platform

An internal hub for design guidelines, components and best practices for agencies and omni-channel marketers.

• ux • design • creative 

 • web • apps • print • interactive